THE CONCEPTS DESIGN LAB

Karma Alilè pushes the boundaries of design. Her media expertise spans across multiple mediums in art including but not limited to fashion, broadcasting, film and music. With proven marketing strategies, and with the execution of bold and beautiful campaigns, she takes her client's visions from concept to completion.

Each of the galleries in this lab have been curated by Karma to give viewers her personal insight into the projects. The lab owns the copyrights to any concept design presented. Grab your headphones, as some of the galleries have audio. View the lab from a desktop for an enhanced viewing experience.

Instagram: @conceptsdesignlab

Swipe over & click the buttons to view galleries inside each category

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Ad Campaigns cover
SUPERDRYA wintercampaign for themen’s ski andsnowboardcollection.PG. 3PRADAA Fashion Weekcampaign forthe Prada"wheel" nylonsneaker.PG. 7
BOOK CONTENTSBETTERMAIDSPrinted adcampaigndisplays.PG. 11ANGELCOUNTYA billboardconcept forNew YorkFashion Week.PG. 13
Campaign 01
Superdry
Slope Gear
Superdry is a British clothing brand known for bold graphics and a signature blend of vintage Americana and Japanese-inspired design. Since launching in 2003, it has grown into a global name in outerwear built to look as sharp in the city as it does on the mountain.

I designed this campaign for the Superdry men’s ski and snowboard collection, putting the gear front and center: jackets, snowboards, goggles, and all-weather essentials made for the cold. The ad was featured in stores carrying the collection and ran across multiple printed and digital media outlets.
Category
Ad Campaigns + Printed Media
3
Superdry ad
4
Superdry store with the Slope Gear ad
5
Snowboarder with a Superdry board
Ski crew on a snowy ridge
6
Campaign 02
Prada
Milano
Prada is an Italian luxury fashion house founded in Milan in 1913. Its clean minimalism and signature triangle logo have made it one of the most recognized names in modern fashion.

I designed this campaign for the release of the Prada “wheel” nylon sneaker during Fashion Week. The ad ran across multiple printed outlets, including Vanity Fair magazine, and was featured on a full tarp banner billboard in New York City.
Category
Ad Campaigns + Printed Media
7
Prada ad
8
Prada wheel sneaker with bag and sunglasses
9
Prada storefront with the tarp banner billboard
Prada shoe display
10
Campaign 03
Better Maids
A Better Cleaning at Half the Cost
Better Maids is a luxury cleaning and concierge company serving Upstate New York, New Jersey, and New York City. The brand is proudly endorsed by Mr. Clean, and its printed ad campaigns are displayed in locations all across its service areas.
Category
Ad Campaigns + Printed Media
Better Maids ad in a subway car
Better Maids ad at a bus shelter
11
Better Maids ad
12
Campaign 04
Angel County
Fashion Week Billboard
Angel County is a clothing brand based in Upstate New York. This ad was a design concept for a billboard placement during New York Fashion Week. I was tasked with creating an ad that would stand out among the crowd of Fashion Week billboards while keeping the brand’s dark aesthetic intact.
Brand owner: Nazjier Ross
Category
Ad Campaigns + Printed Media
13
Angel County ad
14
BY DESIGN®
© 2026 NVR Global - Publishing Housealileart.com
Swipe or drag a page corner to turn

THE CONCEPTS DESIGN LAB

Karma Alilè pushes the boundaries of design. Her media expertise spans across multiple mediums in art including but not limited to fashion, broadcasting, film and music. With proven marketing strategies, and with the execution of bold and beautiful campaigns, she takes her client's visions from concept to completion.

Each of the galleries in this lab have been curated by Karma to give viewers her personal insight into the projects. The lab owns the copyrights to any concept design presented. Grab your headphones, as some of the galleries have audio. View the lab from a desktop for an enhanced viewing experience.

Instagram: @conceptsdesignlab

Swipe over & click the buttons to view galleries inside each category

CATEGORY
View
project
All
categories
←Back to
Projects
All
categories

CATEGORY
Ad Campaigns cover
SUPERDRYA wintercampaign for themen’s ski andsnowboardcollection.PG. 3PRADAA Fashion Weekcampaign forthe Prada"wheel" nylonsneaker.PG. 7
BOOK CONTENTSBETTERMAIDSPrinted adcampaigndisplays.PG. 11ANGELCOUNTYA billboardconcept forNew YorkFashion Week.PG. 13
Campaign 01
Superdry
Slope Gear
Superdry is a British clothing brand known for bold graphics and a signature blend of vintage Americana and Japanese-inspired design. Since launching in 2003, it has grown into a global name in outerwear built to look as sharp in the city as it does on the mountain.

I designed this campaign for the Superdry men’s ski and snowboard collection, putting the gear front and center: jackets, snowboards, goggles, and all-weather essentials made for the cold. The ad was featured in stores carrying the collection and ran across multiple printed and digital media outlets.
Category
Ad Campaigns + Printed Media
3
Superdry ad
4
Superdry store with the Slope Gear ad
5
Snowboarder with a Superdry board
Ski crew on a snowy ridge
6
Campaign 02
Prada
Milano
Prada is an Italian luxury fashion house founded in Milan in 1913. Its clean minimalism and signature triangle logo have made it one of the most recognized names in modern fashion.

I designed this campaign for the release of the Prada “wheel” nylon sneaker during Fashion Week. The ad ran across multiple printed outlets, including Vanity Fair magazine, and was featured on a full tarp banner billboard in New York City.
Category
Ad Campaigns + Printed Media
7
Prada ad
8
Prada wheel sneaker with bag and sunglasses
9
Prada storefront with the tarp banner billboard
Prada shoe display
10
Campaign 03
Better Maids
A Better Cleaning at Half the Cost
Better Maids is a luxury cleaning and concierge company serving Upstate New York, New Jersey, and New York City. The brand is proudly endorsed by Mr. Clean, and its printed ad campaigns are displayed in locations all across its service areas.
Category
Ad Campaigns + Printed Media
Better Maids ad in a subway car
Better Maids ad at a bus shelter
11
Better Maids ad
12
Campaign 04
Angel County
Fashion Week Billboard
Angel County is a clothing brand based in Upstate New York. This ad was a design concept for a billboard placement during New York Fashion Week. I was tasked with creating an ad that would stand out among the crowd of Fashion Week billboards while keeping the brand’s dark aesthetic intact.
Brand owner: Nazjier Ross
Category
Ad Campaigns + Printed Media
13
Angel County ad
14
BY DESIGN®
© 2026 NVR Global - Publishing Housealileart.com
Swipe or drag a page corner to turn
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